Our visual portfolio
This is a showreel of some of the visual work done by our in-house design and motion graphics department.
Creative Dominion is a through-the-line integrated agency specialising in “Multi-sensory Brand Communication”.
So what is this multi-sensory “what what”?
“Multi-sensory Brand Communication” was birthed in a time when audio and visual stimuli have been exhausted .Where others have only taken into account one or two of the human senses in bringing about brand communication, we specialize in engaging all five of them.
In essence, we craft the perfect customer experience.
So anyway…Armed with a firm grip on the psychology of society and the human condition, a collective of creative individuals and the power of open innovation, we form some of the most effective brand solutions in the world.
We determine the intent and overall objective through research and insight.
Our team of experts in various disciplines fuse their creativity and find solutions.
We formulate a tactical strategy that aligns with the overall goal and brand vision.
We produce necessary creations that realise the initial and present objective.
We assess the success and evolve through refinement and optimisation.
The eyes are known as the windows to the soul. Visual stimuli, both remembered and experienced, are what cause the 'image' of your brand or message to stay in the minds of your consumers. See what we mean?
Sound is one of the most effective ways of stirring up emotion and evoke feelings that both influence and inspire people. The right 'sound' associated with your brand is powerful and leaves a long lasting impression on your targeted market.
Smell is the sense most linked to emotional recollection. We use 'smell' in communication because it is one of the most effective ways of increasing your target markets remembrance of your brand or message. Make scents?
Taste can alter mood and brand perception and is linked to emotional states. Tasting fuses all of the senses together to create an effective holistic experience. Bon appetit!
Touch combines the physical and psychological interaction between your product and target market. It anchors the emotional perception of your brand with the tangible sensation of your product. You feel me?
"Creative Dominion have exceeded our expectations and have taken the success of our brand higher than we thought possible. We've been enjoying the collaboration and fun innovation sessions, and look forward to continued growth with them on our side."
Chevan Naidu, 1860 - Franchise Owner
“Without fail, the end product always hits the mark vis-a-vis our diverse requirements, a true one-stop solution oriented partner. Both product and service delivery comes at unparalleled standards with great thought leadership and much needed urgency. We appreciate all the hard work and patience in partnering our vision.”
Stephanus Van Deventer , COO, Cash Back SA Pty(Ltd)
“I know I said this at the SA’s Got Talent wrap, but I just wanted to re-iterate my deep appreciation for all your hard work on SA’s Got Talent 2015 and X-Factor SA. I so appreciate the personal service and effort you went to, in order to ensure that I got exactly what I wanted from the graphic elements on screen. All of us at Rapid Blue and most importantly the client – eTV, couldn’t stop marveling at how your graphics contributed so significantly to elevating the the look and feel of the show. It was a pleasure working with you guys and I look forward to being able to do so again in the very near future.”
Kee-Leen Irvine, Managing Director and Executive Producer, Rapid Blue
The perception of smell consists not only of the sensation of the odours themselves but of the experiences and emotions associated with these sensations. Smells can evoke strong emotional reactions. In surveys on reactions to odours, responses show that many of our olfactory likes and dislikes are based purely on emotional associations.
This is a showreel of some of the visual work done by our in-house design and motion graphics department.
Have you ever noticed how a familiar piece of music can just transport your reality back into an experience you had in your past?
The need for Multisensory Brand Communication