ABOUT OUR AGILE AGENCY

Creative Dominion is a through-the-line integrated agency specialising in “Multi-sensory Brand Communication”.

So what is this multi-sensory “what what”?

“Multi-sensory Brand Communication” was birthed in a time when audio and visual stimuli have been exhausted .Where others have only taken into account one or two of the human senses in bringing about brand communication, we specialize in engaging all five of them.

In essence, we craft the perfect customer experience.

So anyway…Armed with a firm grip on the psychology of society and the human condition, a collective of creative individuals and the power of open innovation, we form some of the most effective brand solutions in the world.

Originality
90%
Creativity
100%
Awesomeness
95%
Je Ne Sais Quoi
80%

Our Process of Perfection

INVESTIGATE

We determine the intent and overall objective through research and insight.

INNOVATE

Our team of experts in various disciplines fuse their creativity and find solutions.

CURATE

We formulate a tactical strategy that aligns with the overall goal and brand vision.

CREATE

We produce necessary creations that realise the initial and present objective.

APPRECIATE

We assess the success and evolve through refinement and optimisation.

"To provide lasting, inspiring and quality multi-sensory innovations."

Vision of Creative Dominion

The 5 Sensory Mediums

See

See

The eyes are known as the windows to the soul. Visual stimuli, both remembered and experienced, are what cause the 'image' of your brand or message to stay in the minds of your consumers. See what we mean?

Hear

Hear

Sound is one of the most effective ways of stirring up emotion and evoke feelings that both influence and inspire people. The right 'sound' associated with your brand is powerful and leaves a long lasting impression on your targeted market.

Smell

Smell

Smell is the sense most linked to emotional recollection. We use 'smell' in communication because it is one of the most effective ways of increasing your target markets remembrance of your brand or message. Make scents?

Taste

Taste

Taste can alter mood and brand perception and is linked to emotional states. Tasting fuses all of the senses together to create an effective holistic experience. Bon appetit!

Touch

Touch

Touch combines the physical and psychological interaction between your product and target market. It anchors the emotional perception of your brand with the tangible sensation of your product. You feel me?

Brands we've worked with

Testimonials

Did You Know?

The perception of smell consists not only of the sensation of the odours themselves but of the experiences and emotions associated with these sensations. Smells can evoke strong emotional reactions. In surveys on reactions to odours, responses show that many of our olfactory likes and dislikes are based purely on emotional associations.

From the Blog

Our visual portfolio

This is a showreel of some of the visual work done by our in-house design and motion graphics department.

The Sound of Brand Success

Auditory

Have you ever noticed how a familiar piece of music can just transport your reality back into an experience you had in your past?

Read More

In the face of fear and the evidence of failure, choose to believe anyway

Ronald Pillay - CCO

Contact Us

Contact Info